Luke Bather - 6th Jan 2017

Jovan teams up with SOHN for an intense, artful look at the circles of life for Hard Liquor.

Kicking off the New Year with a badass statement of intent, this is a black and white, high contrast look at the shapes that surround and trap us, sometimes without even realising, represented here in various ways from the introspective to the intergalactic.

It's a beautifully paced, minimalist piece that was shot in the director's home country of Serbia - and features a performance of volcanic intensity by the Croatian actor Dado.


"SOHN sent us a frame from Jurassic Park, a cup of water with ripples in it resonating from the massive steps of the approaching T-Rex. The concentric circles inspired me to look for more circles, not only in the physical world, but even more importantly within my inner life.

"A line is not enough to symbolise the vector of one’s life, I feel it’s maybe better represented as a progression of circles that are chained together. So this video is about circles and lines, the past, present and future, regret, anger, despair… being lost in the tunnel of ones inner life and the physical labyrinth that surrounds us. In the end we face our own self, and we are led to dive deeper within.

"To me the video is very meaningful on a personal level, but I tried to paint it in such a way so everyone could potentially reflect on themselves. We shot the video back home in Serbia and were lucky to find some amazing locations, and a wonderful crew. But it was Dado, one of the most talented theatre actors in Croatia today, who really gave the video it’s substance."

PRO Credits


ProducerBogdan Petković
Executive ProducerBlake Powell
Executive ProducerAndrew Levene
1st ADMilos Erić
Director of PhotographyDamjan Radovanovic
Focus PullerBranislav Ćirić
2nd ACStrahinja Pavlović
GafferDragan Šapić
Art DirectorSanela Spajić
WardrobeSenka Kljakić
HairMilena Stevanović Brena
Make-upMilena Stevanović Brena
EditorMilena Z. Petrovic
ColouristMikey Rossiter
Grading companyThe Mill
VFXPrimer Studio
Lead actorDado Ćosić, Ljubica Štrbac
CommissionerGabe Spierer
CommissionerSophie Hall
Label4AD Records
Other creditsLine Producer: Natalija Nešković Color Producer: Evan Bauer Service Production: Emote Films Camera Operator: Andreja Hamović HIgh Speed Robot Operator: Zoran Krstić Best Boy: Igor Pavlović Electrician: Nikola Milojević Electrician: Miodrag Stefanović Key Grip: Sead Bihorac Grip: Goran Kocić Grip: Milan Milišić Grip: Nihat Bihorac Wardrobe Assistant: Ana Mićković Stand By Props: Pavle Petković Set Dresser: Filip Ivković Stunt Driver: Bojan Kurbalija Transport Unit: Dejan Nenadić Transport Unit: Saša Joksimović Catering: Petar Subotić Genie: Miloš Ivković PA: Boris Đerman MANY THANKS TO: Goran Đikić & Media Plus Belgrade

Luke Bather - 6th Jan 2017

Related Content


Vaults 'Midnight River' by Jovan

Vaults' lead singer Blythe finds herself shot from one crumbling venue – like the smashed-up squash court above – to another, dancing furiously, in this video for Midnight River …

David Knight - 24th Feb 2016


Okay Kaya 'Durer' by Jovan Todorovic

Jovan Todorovic teams up with Norwegian singer-songwriter Okay Kaya for this subtly moving and beautiful video set in the strange confines of a support group.

Luke Bather - 26th July 2016

Latest News