Cat Velez - 27th Sept 2016

It's going well for fledgling directing unit Raph Emile and up and coming pop singer Will Joseph Cook - with their previous collaboration for Take Me Dancing receiving a nominatation in the Best Pop Video Newcomer category at this year's UKMVAs. Now here's their third collaboration, in which our hapless singer-protagonist is ultimately swallowed up into a dystopian world of television clichés.

At first, we simply see a bored Will getting in bed and turning on the TV. And yet there he is as well, staring back at himself, dressed up as a news anchor. Then, as a robot in space. Then a show host of a puppet show.

And so it goes on, as poor Will starts progressively loses his grasp on reality. But that just makes for another fun and entertaining video in which Cook shows himself to be an adept on-screen performer. 

Credits

DirectorRaph Emile
ProducerHannah Shipley
Production CompanyTribe Films
1st ADDaniel Castro
Director of PhotographyTristan Chenais
Focus PullerMaxime Beauquesne
2nd ACLoich Lambert
GafferYannick Lalardy
Art DirectorFelix Coles
WardrobeGabi Malewska
HairBillie Mckenzie
Make-upBillie Mckenzie
EditorDavid Wood
Editing companyTribe Works
ColouristEd Clarke
CommissionerShadeh Smith
LabelAtlantic Records
Other creditsCast: Will Joseph Cook, Daniel Huddlestone, Samuel Brown, Ben Heliczer Liam Coles, Rob Deacon, Luis Granda, Scott Patinson

Cat Velez - 27th Sept 2016

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