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Snowblink 'How Now' by Scott Cudmore

Luke Bather - 22nd Sept 2016

A live performance with a stilted and discomfiting audience makes for some surreal and awkward viewing in this clip for Snowblink, directed by Scott Cudmore, continuing his run of bleak, darkly comedic, highly cinematic music videos.

Gorgeous settings and excellent costume offer the illusion that this wealthy family seem functional. But the moments in between the actions in this video show cracks in the family facade. Footage of avalanches physically tearing into a family portrait make the tense awkwardness of the performance seem almost unbearable, and yet there are moments so darkly absurd here that you can't help but laugh.

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Luke Bather - 22nd Sept 2016

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Credits

Production/Creative

Director
Scott Cudmore
Producer
Part & Parcel Co.
Production Company
Revolver Films

Camera

Director of Photography
Christopher Lew
1st AC
Michael Narimalla

Lighting/Grip

Gaffer
Tom Rivet
Grip
TJ Richardson

Art

Art Director
Matthew Bianchi

Wardrobe

Wardrobe
Muska Zurmati
Make-up
Allison Sharp

Editorial

Editor
Scott Cudmore

Grading

Colourist
Clinton Homuth

Luke Bather - 22nd Sept 2016

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