David Knight - 20th Sept 2016

In some ways, Beck has been making this kind of music video ever since he turned up on MTV with Loser, all those years ago. Like quite a few of Beck's previous videos, Wow is wonderfully random. The difference here is that director Grady Hall and Beck also celebrate the talents of other emerging visual artists.

Randy Cano, Colby Richardson, Jess Rona and John McLaughlin are among the artists, photographers and directors, who have their work featured here. In this way it is something of an Instagram generation version of Weezer's Pork And Beans, the video that celebrated YouTube memes way back in 2008, produced by Hall's old outfit Motion Theory. 

Ultimately, the most important thing is Beck is back, firing on all cylinders. Add this visual feast to the pantheon of his best videos.

Credits

DirectorGrady Hall
DirectorBeck Hansen (aka Beck)
Creative DirectorBrook Linder
ProducerAllan Wachs
Executive ProducerHaley Moffett
2nd unit directorGiovanni Ribisi
2nd unit directorNick Roney
Director of PhotographyPierre Rouger
2nd unit directorNicole Yuhas
2nd Unit DoPErnesto Lomeli
ChoreographerCharissa Seaman
Other creditsCurators: Dustin Beatty, Matt Draper Creative Consultant: Ryan Erke Talent + Artist Contributions: Sam Cannon, Randy Cano, Andy Gregg / Super Studio, David McLeod, John McLaughlin, Jess Rona, Steve Smith, Colby Richardson, Dance Troupe: Dance Star

David Knight - 20th Sept 2016

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