Luke Bather - 17th Aug 2016

No doubt about it; Hannah Lux Davis knows pop videos. From Jessie J, to Miley Cyrus to Arianna Grande and not forgetting a whole host of VMA Nominations, HLD has a magic pop formula that just works no matter the setting.

This new video for Tinashe follows that trend - a polished, hyper-saturated fun performance video set at the beach. Tinashe and her Bae Watch team are lifeguards at a beach almost exclusively populated by dreamy hunks that have a nasty habit of getting caught in the current.

The performance visuals are the real standout here: the jet black shiny stage and the hot pink gradient in the sky on an otherwise completely natural beach scene provide a cool, otherworldly contrast.

Credits

DirectorHannah Lux Davis
Director's RepresentationTommy Labuda
CommissionerCamille Yorrick

Luke Bather - 17th Aug 2016

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