David Knight - 13th July 2016

Tom Beard's video for Jamie T - his first for the London artist, having worked with him on several other kinds of visual projects previously – is disturbing and compelling, even though not that much happens. As a teenage girl starts her day, she preens in front of her cameraphone - and from that point everything she does, as she meets up with a boy and they set off on a day out, is caught on that camera. 

The relentlessness of the track - and lo-fi performance footage of Jamie T and band is cut into the narrative – encourages a sense of unease that works on at least a couple of levels. Quite apart from the threat of something bad about to break the mundanity in the video, it's that constant self-documentation - and the distancing effect it creates – that really strikes a chord. It's not what might happen, because it already has. 

TOM BEARD:

" Jamie and I have always worked closely together over the years on his artworks and portraits. This was the first video I have directed for him and I wanted to mirror the raw haunting nature of the track through the imagery. I wanted to play on the idea of using found footage, creating a narrative through a series of selfie shots rather then a cinematic piece. I was drawn recently to a story on the news about two young girls documenting themselves on their cameraphones as they committed murder. The camera screen seems to build a wall between them and their actions creating a serene nonchalance as they torture a vulnerable woman. In my video I wanted to explore this."

PRO Credits

Credits

DirectorTom Beard
ProducerLucy Rogers
Executive ProducerClaire Stubbs
Production ManagerTara Bartlett
1st ADKerry Green
Director of PhotographyJames Blann
GafferRik Burnell
WardrobeHolly MacDonald
EditorGaia Borretti
ColouristVic Parker
Grading companyRaised By Wolves
Post production companyRaised By Wolves
Lead actorEmma True, Adam Bracegirdle, Ross Cahill
CommissionerHelen Kennedy
LabelVirgin Records

David Knight - 13th July 2016

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