Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Jamie T 'Tinfoil Boy' by Tom Beard

David Knight - 13th July 2016

Tom Beard's video for Jamie T - his first for the London artist, having worked with him on several other kinds of visual projects previously – is disturbing and compelling, even though not that much happens. As a teenage girl starts her day, she preens in front of her cameraphone - and from that point everything she does, as she meets up with a boy and they set off on a day out, is caught on that camera. 

The relentlessness of the track - and lo-fi performance footage of Jamie T and band is cut into the narrative – encourages a sense of unease that works on at least a couple of levels. Quite apart from the threat of something bad about to break the mundanity in the video, it's that constant self-documentation - and the distancing effect it creates – that really strikes a chord. It's not what might happen, because it already has. 

TOM BEARD:

" Jamie and I have always worked closely together over the years on his artworks and portraits. This was the first video I have directed for him and I wanted to mirror the raw haunting nature of the track through the imagery. I wanted to play on the idea of using found footage, creating a narrative through a series of selfie shots rather then a cinematic piece. I was drawn recently to a story on the news about two young girls documenting themselves on their cameraphones as they committed murder. The camera screen seems to build a wall between them and their actions creating a serene nonchalance as they torture a vulnerable woman. In my video I wanted to explore this."

Featured sponsors

David Knight - 13th July 2016

Tags

  • Director's notes
  • Drama
  • Narrative
  • Performance
  • Indie

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Tom Beard
Producer
Lucy Rogers
Production Company
Executive Producer
Claire Stubbs
Production Manager
Tara Bartlett
1st AD
Kerry Green

Camera

Director of Photography
James Blann

Lighting/Grip

Gaffer
Rik Burnell

Wardrobe

Wardrobe
Holly MacDonald

Editorial

Editor
Gaia Borretti

Grading

Colourist
Vic Parker
Colour grade company
Raised By Wolves

VFX

Post production company
Raised By Wolves

Agent

Director's Representation

Commission

Commissioner
Helen Kennedy
Label
Virgin Records

David Knight - 13th July 2016

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video