Inari Sirola directs a suggestive, mind-melting animation for Yellow Majesty.
Press To MECO 'Autopsy' by Inari Sirola
Finnish animator Inari Sirola has developed a Pop Art look for a serious subject, in her video for Press to MECO.
It's a Photoshop and After Effects-fired animation that explores the heartfelt themes of the song through superficially slick imagery: a surreal hospital deathbed scene with a candy-coating. And suggestions of inner body workings, and jutting bones, correspond with the songtitle Autopsy.
"The song ultimately is a dialogue between a person who knows he is dying and person who's visiting him to say goodbye. Possibly a relative who isn't close anymore, but is obligated to be there. The dying person's point of view is very bitter. Bitter of the realisation that nothing mattered in the end, and this is where we have come to.
"When creating the look and atmosphere of the video, I chose the colour palette to be strong and monotonic in the scenes. The video is a dialogue between the colours, representing the dialogue of those two characters. Travelling through out the body, we only are not travelling through the dialogue but also the dying person memories and emotions. Everything is slimy and disturbing - bitter and dark.
"With my work I wanted to create something strong, absurd and therefore intriguing. This way the almost photo-realistic illustrations became the key of the style."
|Production Company||Electric Light Studios|
|Commissioner||Graham Filmer / Youthquake|
Maisie Peters laments her solitude as the camera pans between a perfectly iced cake and other untouched sweets, in Dan Massie's video for Birthday.
Dan Massie directs an intimate two-thousand capacity show for Taylor Swift's City Of Lovers album launch.
For the acoustic version of Clean Bandit and Mabel's collaboration, Dan Massie goes for a combination of futuristic and retro.
Leading international VFX and grading studio Electric Theatre Collective has become the latest …
With the deadline of entry for this year's UK Music Video Awards arriving in less than two weeks, …
As the period of entry for UKMVAs 2021 enters its final couple of weeks, Studio RM have become the …
Homespun, one of the leading destinations for editing of music videos and short films in London, …
With the deadline for entries to this year's UKMVAs fast approaching, top London grading and …
The fourth episode of Promonews' new series of podcasts with creatives in the music …