David Knight - 27th Apr 2016

Simon Willows makes a very welcome return to music videos with his promo for Tough Love's latest pop-house anthem, and gives an essential but mundane part of daily life a very enjoyable graphic makeover. 

People of all sorts snuggle down for a good night's sleep - captured both above the bed, and also below. That part was achieved by using specially reinforced Perspex, to achieve the sort of results you might get from sticking your whole body on a very big photocopier. In your jammies.

“The love of our bed is something that connects us all - and we all long to feel the touch of it on our face at night,” says Simon of the video for ‘Touch - featuring Arlissa on vocals. “So without being aware of it we must all look pretty weird in our sleep when we're snuggled down for the night.

"The goal was to make a music video that was full of funny faces and ideas. Faces do weird things when you distort them against glass, so the more faces we could feature the better - young through to the old.”

Credits

DirectorSimon Willows
ProducerRishi Hindocha
ProducerEno Enefiok
Production CompanyBare Films
1st ADJoanna Ebuwa
Director of PhotographySimon Richards
GafferTom Nowell
WardrobeMinna Attala
Make-upAmy Atkins
EditorJames Norris
Editing companyThe White House
ColouristSteffan Perry
Grading companyFramestore
Post ProducerCatherine Pavitt
VFXKatie Rhodes
Director's RepresentationBare Films
CommissionerNatalia Maus
LabelIsland Records

David Knight - 27th Apr 2016

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