Spring King 'Rectifier' by Jack Whiteley
Jack Whiteley brings us a scintillating video for Spring King that turns the performance into the narrative. Centring around drummer and frontman Tarek Musa and his journey from solo project to full band using a variety of aspect ratios to tell the tale.
"Spring King are good friends of mine and I’ve watched them as they’ve grown from a DIY solo project to a signed, four-piece band. For me, one of their unique selling points is that their drummer, Tarek, is also their frontman and lead singer. So I wanted to do a video that centred on his performance and really captured the amazing energy that him and the rest of the guys bring to their performing.
"The other thing I wanted to explore was the use of multiple aspect ratios but do it in a way that served the story. I always loved the way the aspect ratio changed in the film Mommy according to whether the characters felt trapped or free. So the way we’ve used it here is that the aspect ratio increases in width as the band grows in size and scale over the duration of the video.
"I’d just like to say a huge thanks to our fantastic crew who worked very hard to bring the video to life!"
|Production Company||Rattling Stick|
|1st AD||Riccardo D’amico|
|Director of Photography||Bart Sienkiewicz|
|Focus Puller||Thomas Nicholson|
|Art Director||Sophia Stocco|
|Hair & Make-up||Laura Wisinger|
|Director's Representation||OB Management|
|Other credits||Steadicam Trainee: Tomek Kowalski Stage Lighting Technician: Francis Clegg Sound Design: Joe Wills|
In quite a change of direction for a video for folk outfit The Staves, Jack Whiteley has directed this very sharp comedy for Black & White, in which an '80s Australian evening news show goes …
James Canty gives a captivating performance in this one-take video for his song Putney Bridge, directed by Jack Whiteley, whose previous video is the acclaimed video for The Staves' Black …
Jack Whiteley returns to music videos - his first since a deliciously kooky number for Aldous Harding earlier in the year - to undertake an surprising, sizzling makeover for erstwhile earnest …
Jack Whiteley helps those unlucky in love in part one of a surreal Nineties style two-part dating show for Spring King.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …