Fatherson 'Always' by Lewis Cater
Lewis Cater's video for Fatherson's track Always starts merrily enough, with the band performing the track in a studio while attractive young extras dance and enjoy themselves alongside. But things soon begin to take a more sinister turn, as fighting breaks out between the extras, and the director loses control of the shoot.
"The inspiration comes from a certain kind of fashion commercial that was everywhere when I was kid, that only showed the glossy side, almost robotic in a way. I decided to turn the perfect denim commerical upside down and expose the viewer to a situation that's a much clearer reflection of human nature."
|Production Company||Zebrafish Media|
|Focus Puller||Gary Long|
|Lead actor||Rebecca Evans Cayley, Alex Truglio, Toby Callaghan, Deepraj Singh, Alfie Williams, Charlie Greico, Anahita Talwar|
|Label||Sony Music Uk|
|2nd AD||Sophie Taylor|
|Other credits||Runner: Alex Campbell-Reeves|
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