Cat Velez - 8th Dec 2015

Lewis Cater's video for Fatherson's track Always starts merrily enough, with the band performing the track in a studio while attractive young extras dance and enjoy themselves alongside. But things soon begin to take a more sinister turn, as fighting breaks out between the extras, and the director loses control of the shoot. 


"The inspiration comes from a certain kind of fashion commercial that was everywhere when I was kid, that only showed the glossy side, almost robotic in a way. I decided to turn the perfect denim commerical upside down and expose the viewer to a situation that's a much clearer reflection of human nature."

PRO Credits


DirectorLewis Cater
ProducerGuy Davies
Production CompanyZebrafish Media
Director of PhotographyDavid Wright
Focus PullerGary Long
GafferMatt Markham
Make-upRafy Tsakanika
EditorLewis Cater
Lead actorRebecca Evans Cayley, Alex Truglio, Toby Callaghan, Deepraj Singh, Alfie Williams, Charlie Greico, Anahita Talwar
CommissionerAli Tant
LabelSony Music Uk
SparkGeorge Collings
2nd ADSophie Taylor
Other creditsRunner: Alex Campbell-Reeves

Cat Velez - 8th Dec 2015

Related Content


Architects 'Modern Misery' by Lewis Cater

Lewis Cater's latest video for Brighton metal band Architects illustrates the pressures of modern life through symbolic scenes. It's intercut with a nicely-shot performance: lead singer Sam …

Promonews - 1st Nov 2018

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 11 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 15 days ago