Jeremy Cole, director of videos for Young Fathers, Etta Bond and Little Simz, has signed to My Accomplice for music videos and commercial representation.
Little Simz feat. The Hics 'Gratitude' by Jeremy Cole
Shot in Cape Town, Gratitude is the third music video collaboration between Little Simz and Jeremy Cole, and was inspired by the on-going student protests in South Africa, with young people coming together to fight the government's plans to rise tuition fees.
At the same time young South Africans are empowering themselves through their talents and individuality, and this offered an opportunity for the artist and the director to shine a light on local talent.
The protest footage was captured by local photographer, activist, and cinematographer Imraan Christian. Imraan has commented: "This footage holds a lot of pain, fire, sorrow, triumph and spirit to me and my brothers and sisters. Seeing the connection between Little Simz' lyrics and our current socio-political landscape in South Africa shows the level of synchronicity of the like-minded kids all around the world."
|Producer||Allison Swank, Nkem Egbuchiri|
|Production Company||Lemonade Money|
|Executive Producer||James Payne|
|Production Manager||Emily Morgan, Scott Barkwith|
|Director of Photography||Imraan Christian, Fabian Vettiger|
|2nd AC||Mavric De Beyer|
|Lead actor||Rayne Moses, Jarrel Mathebula, Hlulani Baloyi, Phetulo Mabotja|
|Label||Age 101: Music|
|Other credits||Director Of Production: Jess Wright Production Assistant: Bonani Diniso|
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