Cat Velez - 24th Nov 2015

Louis Ellison has pulled off this fluid and downright classy video for Brighton-based singer Max Pope's Less Than Nothing, featuring some effortlessly hip youth killing time by listening to music. 

The downward facing camera does well to capture the affair in all its sedated glory, with most people lying down on the ground and facing up at us and sharing lip-sync duties with the main singer. 

LOUIS ELLISON:

"When I first heard the track I was struck by the way it captured those days when the hours seem to just drift away. My first intention was to try and reflect that in the video, while Max had also provided some black and white visual references that were slightly art deco in style. I’d wanted to shoot a video from above for a long time and this seemed like the perfect opportunity to use that approach and film a long take which would reflect the laidback nature of the track.

"Max had decided he didn’t want to be the main focus of the video so we recruited some of his friends to play supporting roles and choreographed a series of movements. The only obstacle was shooting the video in two set pieces which could then be stitched together. After quite a few rehearsals, we nailed it - helped largely by the cast who did an excellent job and really grasped the concept."

Credits

DirectorLouis Ellison
Production CompanyCrossfire
Director of PhotographyDoug Walshe
Executive ProducerDave Graham
ProducerGemma Hall
Art DirectorLouis Ellison
Art DirectorKatherine Richards
Jib OperatorJose Mac
1st ADOllie Rushton
EditorLouis Ellison
ColouristMark Meadows
Grading companySmoke & Mirrors
Director's RepresentationLock It In

Cat Velez - 24th Nov 2015

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