Shot at the Action Underwater Studios facility in Essex, Louis Ellison directs this extraordinary and unique promo for ambient dubstepper Context. Louis explains: "As Context is unsigned, we had …
Max Pope 'Less Than Nothing' by Louis Ellison
Louis Ellison has pulled off this fluid and downright classy video for Brighton-based singer Max Pope's Less Than Nothing, featuring some effortlessly hip youth killing time by listening to music.
The downward facing camera does well to capture the affair in all its sedated glory, with most people lying down on the ground and facing up at us and sharing lip-sync duties with the main singer.
"When I first heard the track I was struck by the way it captured those days when the hours seem to just drift away. My first intention was to try and reflect that in the video, while Max had also provided some black and white visual references that were slightly art deco in style. I’d wanted to shoot a video from above for a long time and this seemed like the perfect opportunity to use that approach and film a long take which would reflect the laidback nature of the track.
"Max had decided he didn’t want to be the main focus of the video so we recruited some of his friends to play supporting roles and choreographed a series of movements. The only obstacle was shooting the video in two set pieces which could then be stitched together. After quite a few rehearsals, we nailed it - helped largely by the cast who did an excellent job and really grasped the concept."
|Director of Photography||Doug Walshe|
|Executive Producer||Dave Graham|
|Art Director||Louis Ellison|
|Art Director||Katherine Richards|
|Jib Operator||Jose Mac|
|1st AD||Ollie Rushton|
|Grading company||Smoke & Mirrors|
|Director's Representation||Lock It In|
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