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Elton John 'Looking Up' by M-I-E

Cat Velez - 19th Nov 2015

Mixing digital animation techniques with hand-made, painterly aesthetics, M-I-E have created these lively, eye-catching visuals for Elton John's uplifting new single Looking Up.

The video is made up of rhythmic brush strokes, shapes and patterns which coalesce into some of Elton's famous outfits and looks down the years.

M-I-E:

"We were given the password to Elton’s photo archive and we just we looked for the interesting, iconic outfits, always thinking how that costume may look as a piece of modern art. There was a lot to choose from. It wasn’t really research as it was so much fun!

"The biggest challenge was finding a way to best encapsulate the musicality of the track. There is a fine balance between abstract and literal and we needed to depict just enough for people to get the idea without spoiling the visuals, while keeping it closely tied to the musicality."

 

 

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Cat Velez - 19th Nov 2015

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Credits

Production/Creative

Director
M-I-E
Producer
M-I-E
Production Company
Good Egg
Executive Producer
John Hassay
Executive Producer
Julia Reed

Agent

Director's Representation

Commission

Commissioner
Ailsa Robertson
Label
Virgin EMI

Misc

Designer
Yukai Du
3D Animator
Kevin O'Shea
Compositor
John Wilkinson
Compositor
Rob Phillips

Cat Velez - 19th Nov 2015

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