Cat Velez - 4th Nov 2015

The young duo I Owe Youth - that's Dominic Dorin and Lewis Foster - created this wonderfully simple and solemn video for Kwabs' new single Cheating On Me.

Prompted by the lyrics in the song, the clip sees the artist confronting his own reflection, which takes on a life of its own. The reflection itself becomes a projection of his psyche, dipping in and out of sync with the real Kwabs.

It's a strong performance piece, where we feel the singer reliving his guilt, until the end, where both figures fall back in sync, coming to some kind of recognition of the past. 

Caviar London have recently signed I Owe Youth, following on from their successful debut collaboration for Rudimental’s I Will For Love. Ore Okonedo, head of music videos for Caviar in London, says: “After meeting with I Owe Youth I was inspired by their desire for creativity and ability to adapt to different musical styles. I see exciting times ahead for them.”

PRO Credits

Credits

DirectorI Owe Youth
ProducerOre Okonedo
Production ManagerMaurizio Von Trapp
1st ADKerry Green
Director of PhotographyMattias Nyberg
Focus PullerSilvio Bersani
2nd ACBen Worthington
PlaybackJoel Blewer
GafferHoward Davidson
Art DepartmentGeorgia Coleman
Hair & Make-upMaria Asadi
StylistAmber Tanc
EditorEllie Johnson
Editing companySpeade
ColouristDan Moran
Grading companySmoke & Mirrors
LabelAtlantic
CommissionerDan Curwin
RunnerTom Wynborne
RunnerCharlotte Miller

Cat Velez - 4th Nov 2015

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