With a run of successful videos last year, particularly two huge view-magnets for Sigma, Craig Moore became a new force among London-based pop video directors, and won an MVA to …
Sigala 'Easy Love' by Craig Moore
Craig Moore has delivered this colourful and fast-paced dance video for Sigala's new summer smash, Easy Love, featuring the hugely talented young dance duo known as Lucky Aces.
Shot in LA, the video follows a young boy who discovers a colourful pair of sunglasses which gives his world a burst of energy and colour. After meeting a female dance partner, the pair face off with a number of child dance crews across the Californian city in some seriously impressive dance-offs. The slick moves could be seen as a homage to a young Michael Jackson, especially considering Easy Love's infectious refrain is a sample of Jackson 5's classic hit 'ABC'.
"It made total sense to only feature young kids in this video and filming in LA opened up a pool of talent which would have been hard to find anywhere else.
"Lucky Aces shot to fame with their recent coverage on the Ellen show (Sophie Brooks brought my attention to them when I was writing this idea) and when they began to show interest in this project everyone was super excited about making it happen and the level of choreography that this video would showcase, especially from kids of such a young age."
|US Service Company||Rubrik House|
|Director's Representation||Marisa Garner @ Marisa Garner Associates|
|1st AD||Ryan Bradley|
|2nd AD||Jesus Hernadez|
|Director of Photography||Joshua Reis|
|Production designer||Mica Bradley|
|Grading company||Four Walls|
|Colourist||Jon Leese Pomfret|
|Label||Ministry of Sound|
|Other credits||AP: Horse Wilson AP: Lauren Braun Dance Studio Director : Cezar Tantoco (FreshGrooveProductions)|
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