Cat Velez - 17th July 2015

Ross McElwain has directed this polished, colourful video for Kiko Bun's video for his single Where I'm From. The verses see multiple Kikos and a younger version of himself forever looping towards us.

And McElwain experimented with gifs for the main visual hook, creating the impression of infinite loops on the chorus – forever zooming through Kiko's glasses or vinyl sleeves to create a hypnotic effect.
 

Credits

DirectorRoss Mcelwain
ConceptGus&Joe
VFXBob Wolf
Production CompanyGrump
Director of PhotographyGareth Ward
Focus PullerGuille Martin
GafferSimon Olney
Art DirectorLiz El-khadhi Brown
Make-upGiada Venturini
EditorAlexis Steele
ProducerMike Jones
1st ADVirginia Lipinski
Director's RepresentationMike @ Grump
CommissionerEmily Ann Sonnet
LabelIsland Records
Production AssistantAbigail Arthur
Stylist (Artist)Avigail Collins
Stylist (cast)Ellie McDonald
Art Department AssistantChapman Kan
ColouristBob Wolf

Cat Velez - 17th July 2015

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