Ross McElwain has directed this polished, colourful video for Kiko Bun's video for his single Where I'm From. The verses see multiple Kikos and a younger version of himself forever looping towards us.

And McElwain experimented with gifs for the main visual hook, creating the impression of infinite loops on the chorus – forever zooming through Kiko's glasses or vinyl sleeves to create a hypnotic effect.