Cat Velez - 7th May 2015

Michael LeBlanc and Scott Cudmore continue on their fine run of music video work with this compellingly lurid affair for METZ's The Swimmer – a bleak, very dark comedy, with an effective punk aesthetic, and a gif-style visual conceit.

Following an anxiety-ridden man caught in the midst of a mysterious and dire situation, the video's non-linear narrative lets the viewer piece together the connections between some rather unsettling scenes - including a baptism that takes place in his bathroom, and a mafia-style beating at the behest of his erstwhile nearest and dearest. Nasty - but also very good.


"This technique of moving the footage forwards and backwards on small loops I saw in some rap videos and I thought it would be great to do an entire video like that. It matched the sound of The Swimmer really well I thought, and also, thematically, it reflected the idea in the song of trying to swim against the current but being stuck and never moving forward.

"The basic concept for the video, beyond that, was to have everybody at the height of emotion at all times. Everything at 10. This guy is obviously having a pretty bad day, but he’s trying."


DirectorLeblanc + Cudmore
Director of PhotographyMichael Leblanc
ProducerCarlos Bustamante
Production ManagerGiselle Garcia Castro
EditorScott Cudmore
Art DirectorErika Lobko
StylistJocie Gammage
VFXJake Owens
ColouristClinton Homuth
LabelSub Pop
Production CompanyRevolver Films
Director's RepresentationLock It In

Cat Velez - 7th May 2015

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