Cat Velez - 31st Mar 2015

Electric house pioneer Etienne De Crecy made his directorial debut for his last video Hashtag My Ass, but for the next video from his current LP Super Discount 3, EDC entrusted the super-talented Helmi - director of the brilliant video for Tiga's Bugatti - to deliver something good for You. And indeed, belly shirts have rarely looked so good.

Helmi offers up a serving of French sexy-blasé in this perfectly stylish expression of city nightlife and youth searching for love on the dancefloor. The video goes hand-in-hand with the driving beat and builds up individual elements until they become collective patterns. 

Lipstick application, cigarettes, and bedroom eyes become mesmerising repeat motifs, as we go from buttoning-up the sexiest pair of jeans to taking them off in bed with the night's catch. And everything in between...

PRO Credits


ProducerClémence Cuvelier
Line ProducerChristelle Tastet
Director of PhotographyNicolas Loir
1st ADMarie Le Grevellec
Production designerAna Brun
StylistDiane Gagnant
Post Production ManagerBianca Benloukil
EditorEmilie Aubry

Cat Velez - 31st Mar 2015

Related Content


Tiga 'Bugatti' by Helmi

The minimalist electronica and deadpan wit of Tiga's Bugatti has inspired a brilliant video by Helmi - driven by the rhythms of the track, witty, sexy, and the complete opposite …

Elena Argiros - 30th Oct 2014


Bagarre 'Béton Armé' by Helmi

Bagarre's Béton Armé addresses the terrorist attacks on France in the past two years. Helmi's video for the track, a colourful lo-fi spoof of fashion and perfume ads, is a celebration …

David Knight - 30th Nov 2017


Rosalía 'Bagdad (Cap.7: Liturgia)' by Helmi

Helmi takes the reins for the latest video for Rosalía, and imagines the sadness at the heart of her song Bagdad, with a new twist on a classic metaphor of heartbreak.

David Knight - 7th Dec 2018

Latest News