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Etienne De Crecy 'You' by Helmi

Cat Velez - 31st Mar 2015

Electric house pioneer Etienne De Crecy made his directorial debut for his last video Hashtag My Ass, but for the next video from his current LP Super Discount 3, EDC entrusted the super-talented Helmi - director of the brilliant video for Tiga's Bugatti - to deliver something good for You. And indeed, belly shirts have rarely looked so good.

Helmi offers up a serving of French sexy-blasé in this perfectly stylish expression of city nightlife and youth searching for love on the dancefloor. The video goes hand-in-hand with the driving beat and builds up individual elements until they become collective patterns. 

Lipstick application, cigarettes, and bedroom eyes become mesmerising repeat motifs, as we go from buttoning-up the sexiest pair of jeans to taking them off in bed with the night's catch. And everything in between...

 

 

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Cat Velez - 31st Mar 2015

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Credits

Production/Creative

Director
Helmi
Producer
Clémence Cuvelier
Production Company
1st AD
Marie Le Grevellec

Camera

Director of Photography
Nicolas Loir

Art

Production designer
Ana Brun

Wardrobe

Stylist
Diane Gagnant

Editorial

Editor
Emilie Aubry

Misc

Line Producer
Christelle Tastet
Post Production Manager
Bianca Benloukil

Cat Velez - 31st Mar 2015

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