Cat Velez - 18th Mar 2015

In this entrancing, dreamy promo set in Stockholm by Swedish director Olof Lindh, a reindeer stumbles out of the forest and into the city. Touching and effective, we see the built environment through the creature's viewpoint – and what a strange place it is.

Conversely, singer Purple Ferdinand sings from a mysterious, hazy place filled with lush greenery. The final result is a simple, beautifully shot piece for a soothing, soulful track. 


"I knew that I wanted to move away from the expected dreamlike scenario and instead show something that to us is very everyday, but seen through the eyes of someone who would perceive it as strange and dreamlike. I came up with the idea of letting a wild animal stumble into and explore a city. I knew that could be interesting.

"So we started calling every animal wrangler we knew and finally found a reindeer in northern Sweden that was willing to take on the part. It’s a bit tricky directing reindeers, but for anyone curious to try, there’s this certain type of moss that they just love. Buy lots."


DirectorOlof Lindh
Director of PhotographyAri Willey
ProducerFrej Edvardsen
Executive ProducerRikard Åström
Executive ProducerLia Eliasson
Production ManagerJakob Åhl
Focus PullerMats Ljungberg
SteadicamMorgan Gustafsson
DITDiego Perrona
GafferJonas Linde
Make-upSofia Lewandrowski
Animal wranglerTina Röed
Animal wranglerAngelica Helgesson
Post ProducerDouglas Wahlberg
ColouristOla Bäccman
CommissionerLaura Clayton
Director's RepresentationLock It In

Cat Velez - 18th Mar 2015

Related Content


Foxes 'Cruel' by Olof Lindh

Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while …

Cat Velez - 4th May 2016


LOOSE signs to Stink Rising

Having worked with some of the most exciting new artists, including Berwyn, Arlo Parks, Fred Again and Joy Crookes, Stink Rising has officially welcomed LOOSE to its roster of directing talent.

Promonews - 6 hours ago


Deep Tan 'Camelot' by Chino Moya

Having completed his debut feature, the fantasy-thriller UNDERGODS, released later this month, Chino Moya returns to music videos with this brilliantly arresting video for East …

David Knight - 13 hours ago

Latest News