Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while …
Purple Ferdinand 'In My Dreams' by Olof Lindh
In this entrancing, dreamy promo set in Stockholm by Swedish director Olof Lindh, a reindeer stumbles out of the forest and into the city. Touching and effective, we see the built environment through the creature's viewpoint – and what a strange place it is.
Conversely, singer Purple Ferdinand sings from a mysterious, hazy place filled with lush greenery. The final result is a simple, beautifully shot piece for a soothing, soulful track.
"I knew that I wanted to move away from the expected dreamlike scenario and instead show something that to us is very everyday, but seen through the eyes of someone who would perceive it as strange and dreamlike. I came up with the idea of letting a wild animal stumble into and explore a city. I knew that could be interesting.
"So we started calling every animal wrangler we knew and finally found a reindeer in northern Sweden that was willing to take on the part. It’s a bit tricky directing reindeers, but for anyone curious to try, there’s this certain type of moss that they just love. Buy lots."
|Director of Photography||Ari Willey|
|Executive Producer||Rikard Åström|
|Executive Producer||Lia Eliasson|
|Production Manager||Jakob Åhl|
|Focus Puller||Mats Ljungberg|
|Animal wrangler||Tina Röed|
|Animal wrangler||Angelica Helgesson|
|Post Producer||Douglas Wahlberg|
|Director's Representation||Lock It In|
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