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Purple Ferdinand 'In My Dreams' by Olof Lindh

Cat Velez - 18th Mar 2015

In this entrancing, dreamy promo set in Stockholm by Swedish director Olof Lindh, a reindeer stumbles out of the forest and into the city. Touching and effective, we see the built environment through the creature's viewpoint – and what a strange place it is.

Conversely, singer Purple Ferdinand sings from a mysterious, hazy place filled with lush greenery. The final result is a simple, beautifully shot piece for a soothing, soulful track. 

OLOF LINDH:

"I knew that I wanted to move away from the expected dreamlike scenario and instead show something that to us is very everyday, but seen through the eyes of someone who would perceive it as strange and dreamlike. I came up with the idea of letting a wild animal stumble into and explore a city. I knew that could be interesting.

"So we started calling every animal wrangler we knew and finally found a reindeer in northern Sweden that was willing to take on the part. It’s a bit tricky directing reindeers, but for anyone curious to try, there’s this certain type of moss that they just love. Buy lots."

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Cat Velez - 18th Mar 2015

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Credits

Production/Creative

Director
Olof Lindh
Producer
Frej Edvardsen
Executive Producer
Rikard Åström
Executive Producer
Lia Eliasson
Production Manager
Jakob Åhl

Camera

Director of Photography
Ari Willey
Focus Puller
Mats Ljungberg
Steadicam
Morgan Gustafsson

Lighting/Grip

Gaffer
Jonas Linde

Wardrobe

Make-up
Sofia Lewandrowski

Grading

Colourist
Ola Bäccman

VFX

Post Producer
Douglas Wahlberg

Agent

Director's Representation
Lock It In

Commission

Commissioner
Laura Clayton

Misc

DIT
Diego Perrona
Animal wrangler
Tina Röed
Animal wrangler
Angelica Helgesson

Cat Velez - 18th Mar 2015

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