Federico Urdanata's promo for Cheetahs' Coared focuses on a hideous kids' birthday party largely shot on VHS for that retro, distressed, home-movie feel. "The idea behind the promo was to stage …
Cheatahs 'Controller' by Federico Urdaneta
The lovely idea firing Federico Urdaneta's video for Cheatahs' Controller is the deeply intellectual conversation between two young schoolgirl friends as they do normal early-teenage stuff. It's a philosophical discussion on the meaning of life, and likelihood of the afterlife, delivered via subtitles in well-rounded phrases, as they ponder gravestones, and play video games and the disco dance machine at the local amusement arcade.
And it's a conceit, that 12 year old girls think brilliantly about big issues of life and death, that is almost possible to believe. It would never work with boys.
|Director of Photography||Jeremy Valender|
|Casting director||Dawnie Stevens @ Bizzykidz|
|Grading company||P.G. Commercial|
|Post production company||Human|
|Other credits||Additional Writing: Lucia Pietroiusti / James Wignall Cast: Jessica Rose and Mylan Ly|
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