Jimmy Brown - 26th Nov 2014

New Nice & Polite signing Jake Jelicich directs, shoots, edits and grades this part-performance promo for All For The Taking by Fiction/Universal artist Meanwhile - aka Tom Andrews.

Jake intercuts a surreal but nevertheless excellent performance from model Clea Martin with live footage - in silhouette - of the 23 year old composer/musician...


"I'd call what we've made an abstract montage, a series of surreal & quirky memories.

"I wanted to take the lyrics and match them with visual metaphors - imagery that has a 'pleasantness' to it, but also a slightly unsettling undertone. To me the images are a modern twist on a classic, unrequited love tragedy".

Watch 'Meanwhile 'All For The Taking' by Jake Jelicich' here


Art DirectorStephanie Kevers
DirectorJake Jelicich
ProducerMatt Frost
Executive ProducerRoss Anderson
Director of PhotographyJake Jelicich
1st ADBen Burton
GafferSimon Mills
Production CompanyNice & Polite
StylistAlix Waterhouse
Make-upKhandiz Towill
Production AssistantStevie Christian
ModelClea Martin
EditorJake Jelicich
ColouristJake Jelicich

Jimmy Brown - 26th Nov 2014

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