Jagga 'Love The Pain' by Dominic O'Riordan
In keeping with the song's title, Dominic O'Riordan's video for Jagga's Love The Pain embraces the world of S&M, with stylishly-shot imagery of rubber-clad girls and bondage accompanying Jagga's performance. Steamy stuff, achieved on a modest budget. Dominic definitely used his prior experience making ads for Ann Summers, among others.
DOMINIC O'RIORDAN:
"Jag's a friend of mine and we had talked about doing a video together for ages and when I heard his new track it was a perfect fit as I was looking to do something different from my other work and begin to move in a new direction creatively.
"We would like to say a massive thank you to all who helped out on the video as the film was made on a shoestring budget and favours. George and Martin at Arri, Benedict Spence, S+O, Simona Harrison, Thom Trigger, Rushes, Genevieve Garner, Melissa Mortensen and Alexis Day all deserve a special mention."
Credits
| Director | Dominic O'Riordan |
| Producer | Dominic O'Riordan |
| Production Company | Sparklebop |
| Executive Producer | Mali Abili |
| Executive Producer | Dolly Course |
| 1st AD | Carolyn Owlett |
| Director of Photography | Benedict Spence |
| Gaffer | Daniel Addis |
| Wardrobe | Genevieve Garner |
| Hair & Make-up | Alexis Day |
| Editor | Dominic O'Riordan |
| Colourist | Simona Harrison |
| Grading company | Rushes |
| Director's Representation | Sparklebop |
| Other credits | Camera Assistants: Anouska Procter & Dan Henderson |
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