David Knight - 16th Sept 2014

Mighty Oaks' lead singer Ian Hooper takes a long, long walk in Paul Gerwien's video for Seven Days. Is he trying to make it back to the love of his life - or putting as much distance as possible between them?

It's a widescreen, reflective piece – shot in black and white in contrasting rural and urban landscapes in Serbia - that goes well with rolling folk-pop mood of the song.

PAUL GERWIEN:

"The video is a constant struggle between hope and desperation which fits the songs melancholy. Therefore the video was shot in Serbia as we were looking for a mix of vast, beautiful landscapes and - in contrast - abandoned industrial areas to emphasize these struggle.

"The song talks about a relationship - one that just won’t work. That’s why Ian (who is the lead singer of the band) is walking by himself through the country trying to always move forward. The girl in the video represents some sort of a goal or destination for Ian. We didn't want it to be too cliché or cheesy so we made sure to leave something to the imagination of the viewers. The two other appearances are by Ian's bandmates Claudio and Craig.

"It should feel rough and raw but always maintains a cinematic look. Going black and white even enhances the ambiguity between reality and illusion."

Credits

DirectorPaul Gerwien
ProducerGregor Stitzl
Production CompanyBears Calling
Executive ProducerAnna Honerlagen
Production ManagerTatjana Zezelj Gojkovic
Director of PhotographyMathias Schöningh
WardrobeJessica Braun
EditorCarl Seiffarth
ColouristBenedikt Hugendubel
Grading companySlaughterhouse Berlin
LabelUniversal Music
Other creditsIdea & Creative Concept: Jan Lucas & Paul Gerwien

David Knight - 16th Sept 2014

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