Jimmy Brown - 29th Aug 2014

UK producer/DJ Lewis Jankel - aka Shift K3Y - joins forces with director Scott Altman for the promo to I Know - the follow-up to his Top 3 hit Touch.

Shot over three days in Ibiza, Formentera and London, Scott's exhaustive montage follows a girl as she travels through contrasting locations. 

SCOTT ALTMAN: "Being commissioned to direct the video for 'I Know' was a dream job to win. Not only did I like Shift K3Y's music and respect him as an artist, but I was being sent to stunning locations in Ibiza, Formentera and London to shoot the video.

"The idea was simply to capture a beautiful girl, from behind as she travels through as many contrasting locations as possible (over three shooting days) and chop them up, back to back, to the track. A conceptual idea, with a bold style, there had to be a definite feeling of a journey, without being overly literal on a narrative side.

"Due to the video's guerrilla style of filmmaking, I soon began to picture each location and it's inhabitants as the videos set and cast (rather than holiday destinations, mixed with locals and holiday-goers); which was slightly surreal but a pretty cool experience at the same time.

"On the final day of shooting we returned to London and shot cameos with Shift K3Y, who was upbeat and a cool guy to work with."

Credits

DirectorScott Altman
ProducerSonya Sier
Production CompanyDefunct Films
Director of PhotographyRussell Gleeson
Camera AssistantMichael McDuffie
Production CoordinatorAmanda Tuckwell
EditorYannis Tsakiridis
ColouristMatt Osborne
LabelColumbia Records
CommissionerDaniel Millar

Jimmy Brown - 29th Aug 2014

Related Content

video

Nabiha 'Trouble' by Scott Altman

Scott Altman heads off to East London's Brick Lane for the promo to Danish artist Nabiha Bensouda's Trouble, beautifully graded by Matt Osborne.

Jimmy Brown - 11th Oct 2011

video

Performance’s Unconsoled by Scott Altman

Manc indie electro-poppers Performance team up with Scott Altman for the rousing Unconsoled (out this week). "The idea for the video was to shoot the band performing from their landing positions, …

Jimmy Brown - 2nd Aug 2010

video

Raff 'Soul Electric' by Scott Altman

The driving throb of Raff's Soul Electric receives a nicely twisted and darkly mesmerising fast cut-up/strobe effect promo from Scott Altman...

Jimmy Brown - 6th July 2011

Latest News