User Accounts

Shift K3Y 'I Know' by Scott Altman

Jimmy Brown - 29th Aug 2014

UK producer/DJ Lewis Jankel - aka Shift K3Y - joins forces with director Scott Altman for the promo to I Know - the follow-up to his Top 3 hit Touch.

Shot over three days in Ibiza, Formentera and London, Scott's exhaustive montage follows a girl as she travels through contrasting locations. 

SCOTT ALTMAN: "Being commissioned to direct the video for 'I Know' was a dream job to win. Not only did I like Shift K3Y's music and respect him as an artist, but I was being sent to stunning locations in Ibiza, Formentera and London to shoot the video.

"The idea was simply to capture a beautiful girl, from behind as she travels through as many contrasting locations as possible (over three shooting days) and chop them up, back to back, to the track. A conceptual idea, with a bold style, there had to be a definite feeling of a journey, without being overly literal on a narrative side.

"Due to the video's guerrilla style of filmmaking, I soon began to picture each location and it's inhabitants as the videos set and cast (rather than holiday destinations, mixed with locals and holiday-goers); which was slightly surreal but a pretty cool experience at the same time.

"On the final day of shooting we returned to London and shot cameos with Shift K3Y, who was upbeat and a cool guy to work with."

Featured sponsors

Jimmy Brown - 29th Aug 2014

Tags

  • Director's notes
  • Promos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Scott Altman
Producer
Sonya Sier
Production Company
Defunct Films

Camera

Director of Photography
Russell Gleeson
Camera Assistant
Michael McDuffie

Editorial

Editor
Yannis Tsakiridis

Grading

Colourist
Matt Osborne

Commission

Commissioner
Daniel Millar
Label
Columbia Records

Misc

Production Coordinator
Amanda Tuckwell

Jimmy Brown - 29th Aug 2014

Related Content

Industry News