Luke Tierney - 29th July 2014

Joe Alexander's video for Cyril Hahn & Javeon's Breaking – the latest in a series of promos for international online retailer SSENSE commissioned by System Magazine – is suitably breezy and fashion-forward, featuring some supercool boys in head-turning gear. 

These lads go about their daily tasks with a confident vigour, from the laundromat to the stairway – although not everything goes to plan...

PRO Credits


DirectorJoe Alexander
Production CompanyForever
ProducerSarah Tognazzi
StylistJulia Sarr-Jamois
Director of PhotographySam Goldie
EditorJoce Hockings
ColouristHoumam Abdallah
Grading companyElectric Theatre Collective
LabelPMR Records

Luke Tierney - 29th July 2014

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