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Cyril Hahn & Javeon 'Breaking' by Joe Alexander

Luke Tierney - 29th July 2014

Joe Alexander's video for Cyril Hahn & Javeon's Breaking – the latest in a series of promos for international online retailer SSENSE commissioned by System Magazine – is suitably breezy and fashion-forward, featuring some supercool boys in head-turning gear. 

These lads go about their daily tasks with a confident vigour, from the laundromat to the stairway – although not everything goes to plan...

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Luke Tierney - 29th July 2014

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Credits

Production/Creative

Director
Joe Alexander
Producer
Sarah Tognazzi
Production Company

Camera

Director of Photography
Sam Goldie

Wardrobe

Stylist
Julia Sarr-Jamois

Editorial

Editor
Joce Hockings

Grading

Colourist
Houmam Abdallah
Colour grade company

Commission

Label
PMR Records

Luke Tierney - 29th July 2014

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