Luke Tierney - 7th July 2014

Appropriately enough, the scientist turns DJ in the video for Italian producer Antonio Giacca's Chemistry, directed by Nathan Hussein & Kieron Johnston.

She mixes the contents of her test tubes like a master DJ on the decks - and then lets the bass do the rest...


"With 'Chemistry', we aimed to illustrate the science behind an infectious beat. Produced on a shoestring budget, the non-Newtonian fluid experiment proved to be the perfect representation of the unification of music and science. 

"Through the Frankenstein-esque concept, we wanted to demonstrate the madness of the dance floor and the power possessed by the DJ to bring it alive.
"We shot 'Chemistry' over two days on a mix of DSLR and the Sony FS700.  Given the budget and timescale (two weeks from concept to delivery), the project proved to be a successful example of an idea maintaining its integrity despite major restrictions."


DirectorNathan Hussein & Kieron Johnston
ProducerNathan Hussein & Kieron Johnston
Production CompanyPersonified Pigs Collective
Executive ProducerNathan Hussein
Director of PhotographyThomas Wightwick
GafferSam Davies
Art DirectorNancy O'Connor
Hair & Make-upNancy O'Connor
WardrobeNancy O'Connor
EditorNathan Hussein
ColouristNathan Hussein
VFXNathan Hussein
CastCharlton O'Connor
CameraAlex Lloyd
RunnerDaniel O'Connor

Luke Tierney - 7th July 2014

Related Content


L2M 'Girlz' by Coco and Breezy

Directing twins Coco & Breezy have shot their debut music video for the empowering song Girlz by newly-formed girl group L2M, and it's all about harnessing girl …

Cat Velez - 19th Jan 2016

Latest News