Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

The Roots 'Understand' by Joe Baughman

Luke Tierney - 21st May 2014

Stop-motion masterworks are hard to come by – the sheer amount of man-hours required are enough to put most people off. But when it works, it really works. And Joe Baughman was up to the task when creating this for The Roots' Understand.

From the moment a church organ starts playing the first notes of the track all by itself, Joe is toying with religious imagery - and its all brought together by a small figure made of dollar bills destined for the collection plate. 

Tags

  • Animation
  • New Director
  • Promos
  • Stop motion

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 6 more credits on this video.

Production/Creative

Director
Joe Baughman
Co-Director
Andrew DeSelm

Misc

Animation Assistant
Animation Assistant
Special Thanks
Special Thanks
Special Thanks
Special Thanks

Luke Tierney - 21st May 2014

Related Content

Industry News