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The Roots 'Understand' by Joe Baughman

Luke Tierney - 21st May 2014

Stop-motion masterworks are hard to come by – the sheer amount of man-hours required are enough to put most people off. But when it works, it really works. And Joe Baughman was up to the task when creating this for The Roots' Understand.

From the moment a church organ starts playing the first notes of the track all by itself, Joe is toying with religious imagery - and its all brought together by a small figure made of dollar bills destined for the collection plate. 

Luke Tierney - 21st May 2014

Tags

  • Animation
  • New Director
  • Promos
  • Stop motion

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Featured here in the credits?

Credits

Production/Creative

Director
Joe Baughman
Co-Director
Andrew DeSelm

Misc

Animation Assistant
Jason North
Animation Assistant
Matthew Erdel
Special Thanks
Dave Vermillion
Special Thanks
Kendra of Window Wonderland
Special Thanks
Tim S. Johnson
Special Thanks
Kyle Heffelfinger

Luke Tierney - 21st May 2014

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