David Knight - 19th Mar 2014

There's something relaxing about Margarita Louca's accompaniment to Franz Ferdinand's Fresh Strawberries, as the camera tracks left and right more or less continuously, following the band members in deep thought, or trivial activity - and that in itself allows some of the bandmembers rather edgy personalities to peek though - especially as the weird stuff starts happening... 

Margarita says: "The video is a homage to the purposefully mundane, exploring the idea of indeterminacy; the existential crises of an individual ‘ripening’, facing the vast emptiness of the self while searching for meaning. Elements touched upon by the lyrics are alluded to throughout."

Credits

DirectorMargarita Louca
Production CompanySquire
Executive ProducerPhil Tidy
Production ManagerThom Green
1st ADWill Jasper
Director of PhotographyDeane Thrussell
Focus PullerJeff Vine
GafferMark Brennen
Art DirectorLucie Red
WardrobePippa Evans
HairGrace Keen
Make-upAnna Inglis Hall
EditorBen Harrex
Editing companyFinal Cut
ColouristJohn O'Riordan
VFXMiland Suman
CommissionerJohn Moule
LabelDomino
Other creditsRunner: Toren Brooks Grip: Jamie Monks DIT: Ben Worthington Camera Trainee: Joe Foster Sound Playback: Jack Green Art Dept: Benny Casey & Thomas Hobson

David Knight - 19th Mar 2014

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