Taking his cue from the lyric 'they say I rap like a robot', Rich Lee portrays Eminem as 80s TV icon Max Headroom in his promo for Mr Mathers' single Rap God.

Lee keeps up with the furious lyrical pace with some very fast edits, as we see the Detroit rapper wired up to a high-tech machine, jump through hoops of fire and perform amongst a bank of tv screens - with room for appearances by Run DMC and some classic old school computer games...