Jimmy Brown - 22nd Oct 2013

Annick Wolfers delivers a stripped-back choreographed performance promo for Lulu James' Sweetest Thing, powered by some very cool on-body projections from Nick Hope.


"Rather than focusing on the tradional love story aspect, we were keen to leave the idea of 'The Sweetest Thing' open to interpretation. Your Sweetest Thing can be anything you want it to be."


DirectorAnnick Wolfers
Production CompanyMrs Grey
ProducerDeano Weber
ProducerJames Watkins
EditorAnnick Wolfers
Director of PhotographyCarl Burke
Lead actorAlexander Whitley
Director's RepresentationYi London
ColouristKeith Mottram
ProjectionsNick Hope
LabelSony Music
CommissionerLisa Foo

Jimmy Brown - 22nd Oct 2013

Related Content


Glitches 'RGB' by Holly Blakey

Holly Blakey, the choreographer responsible for the moves in Russ Chimes Turn Me Out and Jessie Ware's Night Light, has now directed her first music video, for Glitches' RGB. It's …

David Knight - 28th Nov 2013


Mike Mago 'Outlines' by Ciaran Lyons

In keeping with the title of Mike Mago's latest dancefloor-filler Outlines, a greyscaled dancer (Ida May) enters a studio and proceeds to leave technicolor silhouettes around the room in …

David Knight - 1st Sept 2014

Latest News