Rizzle Kicks 'Lost Generation' by Jamie Thraves
Jamie Thraves expertly translates the lyrics about the pressures of modern living in Rizzle Kicks' Lost Generation, with a lighthearted and satirical video about modern life today for British kids - and the duo' own encounter with fame. It's perfectly suited to their charming, comedy-friendly persona - but there's a serious side to this too.
You can't tell from watching the video, but Rizzle Kicks, Jamie Thraves and his production company HSI London, worked with GoThinkBig - the website that helps young people get a foot on the career ladder - and from thousands of applications gave over 60 young people the opportunity to gain work experience on a big music video shoot (the Behind The Scenes video is coming here soon).
And kudos too, to O2, who sponsored the project. And for a video that also takes aim at the desocializing effect of our obsession with mobile phones...
Jamie Thraves: “I had great fun making this. It was part of a fantastic scheme called GoThinkBig, a work placement strategy that invited young people who want to get into the industry to be part of the film crew.
"All crew members, actors, dancers, editors, special effects folk etc. had someone shadow them. It was a really great experience."
|Production Company||HSI London|
|Executive Producer||Beth Montague|
|Production Manager||Guy Fuhrer|
|Location Manager||Stan Fus|
|1st AD||James Amos|
|Director of Photography||Catherine Derry|
|2nd AC||Catherine Brown|
|Art Director||Ruth Crawford|
|Grading company||The Mill|
|Post production company||Coffee & TV|
The harsh realities of growing up, as described by Glasvegas - The Jesus And Mary Chain with tunes - is eloquently reflected in Jamie Thraves's video through different age groups of youthful …
Don't anyone ever say that Dizzee doesn't know where the party's at...
Jamie Thraves's last video was Dizzee Rascal's village hall romp for Dirtee Disco. This could hardly be more different: the story of a young man's encounter with a cult - which includes members of …
The Cocknbullkid is the frustrated person in the one-eyed monster suit... or is she
Here is our latest round-up of Covid-related news and useful information relevant for the …
With companies and individuals rallying to adapt to the pandemic emergency, here is our …
Here's our first Covid-19-related news round-up, as production companies, labels and …
You do not need to be told about the seriousness of the pandemic and the unparallelled impact it …
The APA (Advertisers Producers Association) has a page which is regularly updating with …