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Maps 'A.M.A.' by Alan Masferrer

Sam Hill - 25th July 2013

Spanish director Alan Masferrer depicts scenes of desolation at the start of this video for bleepy, synthy singer-songwriter Maps.  Seemingly dead, we see a range of bodies trapped in their last moments in a fascinating array of scenes, everywhere from woods to Jacuzzis.  However, with the arrival of a rather snappily dressed man - with some sci-fi trappings - this bleak view turns to a rather pleasant one.  

It's excellently shot throughout, and Alan draws on his Spanish heritage to shoot in both the gorgeous Catalan scenery of Palautordera and Barcelona.

Alan Masferrer: "In the briefing James (Maps) insisted on the idea of the changing something to better, because this was his feeling about his new album (Vicisitudes). But the lyrics of this song in particular were really open to interpretation, so I tried to work within these two parameters, planning some dark and ambiguous scenes and characters that become brighter."

Sam Hill - 25th July 2013

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Credits

Production/Creative

Director
Alan Masferrer
Producer
Azu Micó
Production Company
Sunday - Iksvy
1st AD
Anna Jorquera

Camera

Director of Photography
Sunday
1st AC
Maria Codina

Art

Art Director
Bernat Pascual

Editorial

Editor
Alan Masferrer

Misc

3D Animator
Isra

Sam Hill - 25th July 2013

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