On the face of it, the video for Valentine's Day is the most conventional of all those that have emerged from David Bowie's triumphant return with The Next Day – it's a performance video, directed by high profile fashion and celebrity photographers turned directors Indrani and Markus Klinko.

But the video is actually a fairly unsettling experience, thanks to Bowie's performance of heightened intensity about the song's subject, a mall mass murderer. And it's also down to the famous colour difference of David's eyes, which is more noticeable here than ever...

Indrani:

"David's done sensationalist videos with big stars, so with this song about a mall mass murderer, David wanted subtlety. Instead of exploiting the massacre, I channeled the inner turmoil of this complex character's troubled state of mind, and focused on bringing out Bowie's most powerful performance."