Philippa Bloomfield creates a beautifully sombre promo to compliment Georgi May’s hugely atmospheric ballad In My Mind, boasting a cool, monochrome grade. 

Philippa Bloomfield: 

“The idea was to create a stylish and atmospheric promo consisting of a series of long tracking shots focusing on Georgi's performance, and emphasising the reflective, insular feel of the song with the inclusion of extras who seem oblivious to her being there. 

“We did an evening shoot with a limited window of time to get everything done, but I had a great crew who really pulled together and Georgi was a pleasure to work with; she looks great on camera and has a beautiful subtlety to her performance. And she's really good at climbing cars. I think she'd been practising... “