David Knight - 10th July 2013

It's never easy making the follow-up to a phenomenon – which is what Ian Pons Jewell's video for Naughty Boy featuring Sam Smith's Na Na Na certainly is. Kids, and quite a few adults, are regularly sticking fingers in their ears in the manner of the delightful Franco Miranda, the young star of the video.

But Ian is quite happy to stick with a winning formula for Cloud Control's Dojo Rising. He's been based in La Paz in Bolivia since earlier this year, and made the highly enjoyable doc-style video for Landshapes' In Limbo. Then came Naughty Boy, with its South American take on the Wizard of Oz story. Cloud Control's Dojo Rising video is also set in La Paz, also with local actors, and also with Ian Pons Jewell's distinctive comedy style, mixing reality and something far wackier.

And it's not so much Cloud Control as clown control, revolving around a clown at a kids party - under fire and being chased by the authorities, due to the determined desire vengeance by a small girl (played by the sister of the boy from the Naughty Boy video). And it turns out clowns in general are an endangered species...

Ian talks at length about the making of the Dojo Rising video on Brainwash, and had a few words left for Promo as well, giving a small yet fascinating insight in how to get filmmaking done in Bolivia...

Ian Pons Jewell:

"The video stars Nayeli Miranda, the older sister of Franco who plays the little boy in the Naughty Boy video. She was so incredible in the casting session for Naughty Boy that I kept here in mind for future projects. She managed to learn all the lyrics which I wrote out in phonetic Spanish in just a few days.

"The video has a cameo from Franco, and also stars Alex Teran who plays the Cement Man in Naughty Boy. We got the police station and police car in return for buying the police a Football Trophy for their staff match!"

PRO Credits


DirectorIan Pons Jewell
ProducerSerena Noorani
ProducerAlvaro Manzano
ProducerCamila Molina
Production CompanyWanda Productions
Production CompanyColor Monster
Production CompanyStudio Murmur
Director of PhotographySy Turnbull
Art DirectorJavier Cuellar
WardrobeRegina Calvo
Make-upPaola Romay
1st ADYamil Del Villar
Casting directorMonica Soliz
Location ManagerFernando Ballivian
1st ACJuan Ramos
2nd ACAlvaro Quintana
Focus PullerIgor Vera
EditorGaia Borretti
ColouristLuke Morrison
Grading companyThe Mill
DITCristian Morales
Lead actorNayeli Miranda
Lead actorAlex Terán
Other creditsArt Asst: Alejo Torrico FX on set: Rosendo Ticona Grip: Walter Pacombia Gaffer: Walter Acho Spark: Miguel Hilari VFX: Javier Cuellar Policemen: Luis Zamorano / Fernando Peredo Restaurant Owner: Julia Espinoza Restaurant Helper: Rogelia Quispe Little Kid: Esteban Miranda Fugitive Clowns: Andres Rojas / Aldo Rodriguez / Wilder Ramirez Parents: Edgar Zabala / Claudia Coronel Children: Franco Miranda / Rafaela Kaiser / Belen Fernandez / Ana Gonzales / Carolina Gonzales / Alejandra Gonzales / Martin Gutierrez / Joaquin Gutierrez / Alejandro Inchauste Special Thanks: Bolivian Express Magazine

David Knight - 10th July 2013

Related Content


Seekae 'Another' by Ian Pons Jewell

In the latest of his videos shot in Bolivia - including the hugely popular promo for Naughty Boy and Sam Smith's La La La – Ian Pons Jewell brings to life a local urban legend in …

Jimmy Brown - 4th Oct 2013


Cold Specks 'Absisto' by Ian Pons Jewell

A soldier walks warily through a forest at the start of Ian Pons Jewell's video for Cold Speck's Absisto - and with good reason. All manner of weirdness is about to …

David Knight - 25th June 2014


Odesza 'Say My Name' by Ian Pons Jewell

For Seattle-based electronic duo Odesza's tune Say My Name, Ian Pons Jewell documents a couple seriously in love, delivering a picture-postcard promo – with what looks at first like some …

Jimmy Brown - 9th Sept 2014

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 15 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 19 days ago