Jimmy Brown - 28th June 2013

JAK FrSH creates a party atmosphere for Smiler in his promo for the UK rapper's Whoa single.

Taken from his forthcoming mixtape The Coming, we follow the UK rapper aboard a milk float - of all things - followed by a crowd of merry revellers.

JAK FrSH

"It was quite a simple concept to fit a low budget, just wanted to take a rapper out of the norm a little. The song screamed Carnival to me, so i thought of Carnival floats and ended up with a milk float.

"We managed to shoot the whole thing without any milk float hic-ups until the very last shot and the tyre's went it looked like a lonely cartoon character after we were finished with it."

Watch 'Smiler 'Whoa' by JAK FrSH' here

Credits

DirectorJak FrSH
Production CompanyGas&Electric
ProducerMatt Klemera
ProducerDouglas Pye
1st ADDan Gibling
2nd ADAfzal Robbani
Director of PhotographyCharlie Herranz
Art DirectorJake Oliver-Fishman
Make-upLeah Fisher
StylistShai Spooner
ColouristJason Wallis
Grading companyThe Look
Director's RepresentationYi London
LabelWarner Music
CommissionerSian Anderson

Jimmy Brown - 28th June 2013

Related Content

video

Fazer 'Killer' by JaK FrSH

"It was important to me and Fazer to bring in a fashion element into a pop/rappers world," explains JaK. "I took Fazer's initial concept and styled it into a Sin City, Bladerunner visual as I …

Jimmy Brown - 6th July 2012

video

G Frsh 'Alone' by Jak Frsh

New addition to the G&E roster is Jak Frsh, an up and coming film maker with a real passion for music and video. His first job for the company is this charming performance promo to G Frsh's …

Jimmy Brown - 5th July 2011

Latest News