"It was important to me and Fazer to bring in a fashion element into a pop/rappers world," explains JaK. "I took Fazer's initial concept and styled it into a Sin City, Bladerunner visual as I …
Smiler 'Whoa' by JAK FrSH
JAK FrSH creates a party atmosphere for Smiler in his promo for the UK rapper's Whoa single.
Taken from his forthcoming mixtape The Coming, we follow the UK rapper aboard a milk float - of all things - followed by a crowd of merry revellers.
"It was quite a simple concept to fit a low budget, just wanted to take a rapper out of the norm a little. The song screamed Carnival to me, so i thought of Carnival floats and ended up with a milk float.
"We managed to shoot the whole thing without any milk float hic-ups until the very last shot and the tyre's went it looked like a lonely cartoon character after we were finished with it."
|1st AD||Dan Gibling|
|2nd AD||Afzal Robbani|
|Director of Photography||Charlie Herranz|
|Art Director||Jake Oliver-Fishman|
|Grading company||The Look|
|Director's Representation||Yi London|
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