G-Frsh 'Never Can I' by James Partridge
Sam Hill - 13th June 2013
Premiered on ever-expanding Vice channel and lifestyle blog Noisey, James Partridge delivers this very interesting video for rapper G-Frsh. Â It features some pretty brilliant costume and set design and a sterling performance from the man himself. Â We see G-Frsh in a variety of high-fashion inspired and slightly bizzare scenes. Â
There's even a Clockwork Orange nod to the milkbar – and James also took charge of the polished and effective edit.Â
James Partridge:Â "I wanted to have fun with pacing in the edit, juxtaposing long tracking shots and slow motion with the intense beat and then plunging into more rapid cuts. Â
"I wanted to create a striking performance video placing a gangster rapper into a set of bizarre scenarios in a closed off world, whilst keeping a sinister and uneasy mood throughout. Â
"We kept the scenes symmetrical, making G Frsh the centre point at all times, but surrounding him with elaborate and off-beat back drops (massive shout to the production designers) to create interest across the whole frame."
Sam Hill - 13th June 2013
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- James Partridge
- Producer
- Khuram Murza
- 1st AD
- Guillaume Borkhataria
Camera
- Director of Photography
- ME
- Camera operator
- Felix Schmilinsky
- Camera operator
- Inaki Viladomat
Art
- Production designer
- Jacques Pienaar
- Production designer
- Sidsel Dall
Wardrobe
- Wardrobe
- Loranique Pienaar
- Wardrobe
- Robyn Egan
- Make-up
- Holly Rowley
Editorial
- Editor
- James Partridge
Grading
- Colourist
- Toby Tomkins
Misc
- Production Assistant
- Hendrik Faller
Other credits
Cast
Sophie Barnes, Eleanor Baillieu, Alexandra Toth, Vicky Butterfly
Sam Hill - 13th June 2013