Sam Hill - 13th June 2013

Premiered on ever-expanding Vice channel and lifestyle blog Noisey, James Partridge delivers this very interesting video for rapper G-Frsh.  It features some pretty brilliant costume and set design and a sterling performance from the man himself.  We see G-Frsh in a variety of high-fashion inspired and slightly bizzare scenes.  

There's even a Clockwork Orange nod to the milkbar – and James also took charge of the polished and effective edit. 

James Partridge: "I wanted to have fun with pacing in the edit, juxtaposing long tracking shots and slow motion with the intense beat and then plunging into more rapid cuts.  

"I wanted to create a striking performance video placing a gangster rapper into a set of bizarre scenarios in a closed off world, whilst keeping a sinister and uneasy mood throughout.  

"We kept the scenes symmetrical, making G Frsh the centre point at all times, but surrounding him with elaborate and off-beat back drops (massive shout to the production designers) to create interest across the whole frame."

PRO Credits


DirectorJames Partridge
Director of PhotographyMatthew Emvin Taylor
ProducerKhuram Murza
Production designerJacques Pienaar
Production designerSidsel Dall
WardrobeLoranique Pienaar
WardrobeRobyn Egan
1st ADGuillaume Borkhataria
Make-upHolly Rowley
Camera operatorFelix Schmilinsky
Camera operatorInaki Viladomat
Production AssistantHendrik Faller
EditorJames Partridge
ColouristToby Tomkins
Other creditsCast: Sophie Barnes, Eleanor Baillieu, Alexandra Toth, Vicky Butterfly

Sam Hill - 13th June 2013

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