Jimmy Brown - 12th June 2013

A young woman parts with her beloved stuffed panda in Adam Neustadter's sweet, all-narrative promo for Michel Cleis' Hey Lady Luck.  

Shot over two days in California, we get to follow the heartbroken bear (who suddenly is a lot bigger) as he wanders the streets of Los Angeles on an epic journey of self discovery... 

Adam Neustadter: “What really drew me to this concept was the challenge of making the viewer emotionally connect with this ridiculous panda. I felt if I could make you feel for him, and even relate to him on some level, then it could be pretty special. 

"We tried to play everything as straight as possible, treating it like an honest relationship story. Only the dude happens to be a big panda.”


Art DirectorAlexis Johnson
DirectorAdam Neustadter
ProducerBrian Welsh
Executive ProducerJonathan Lia, Brian Welsh
Director of PhotographyTodd Banhazl
Production CompanyGood Company
StylistAlexis Johnson
EditorAdam Neustadter
ColouristKevin Cannon @ Prehistoric Digital
Director's RepresentationYi London
CommissionerCaroline Clayton

Jimmy Brown - 12th June 2013

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