Promo News - 29th May 2013

Newly signed to Chief Productions, director Sing J Lee delivers this performance plus promo for Daniela Brooker – the 19 year old Londoner with the big voice – to partner her new single Breathe.

Chief Following work on promos for PINS and Skunk Anansie, working on a straight forward pop video is somewhat a departure for Sing, he says: “Breathe came with an open brief and had a great American pop rock sound to it that instantly began to shape the tone and the shade of the final concept.

“It was great, having some fun playing around with a concept inspired by 80s teen dramas with a little supernatural flourish in the final crescendo”.

PRO Credits


DirectorSing J Lee
ProducerLoran Dunn
ProducerNick Crossley
Director of PhotographyDavey Gilder
1st ADPaul Elkins
Focus PullerEsther Vardy
Camera operatorMatilda Smith
Art DirectorLara Scott Thomas
GafferNick Platt
SparkPaul Toley
Hair & Make-upRoxanna Gillani
ProductionJames Mcintosh
ProductionMike Higson
ProductionJames Johnson
ProductionWill Tenquist
Production CompanyChief Productions

Promo News - 29th May 2013

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