Promonews - 26th Apr 2013

Nate Camponi adds some more rock ‘n’ roll to this nice performance from We Are The Ocean by going all Pete Townsend and hurling a TV off a rooftop. The technological carnage doesn’t stop there though. Keyboards, computers and mobile phones all get smashed to smithereens – all in glorious slow motion.

“We Are The Ocean are a great band to work with and once again, I’ve really enjoyed shooting with them,” says Nate. “As always with these things we were really restricted with time and budget, so we just went for something really simple – smashing up electrical equipment, which I guess is basically a reference to the lyric ‘I don’t want to be owned by you’, but at the same time, it stemmed from just wanting to smash stuff up really badly…

It does get a bit addictive, though. The look in everyone’s eye when we brought out something to smash up was priceless. It was like throwing raw steak to a bunch of crazy dogs – especially the girls. I’ve never seen rage like it. I’m definitely smashing something up in everything I do, from now on.”

PRO Credits


LabelHassel Records
DirectorNate Camponi
Director of PhotographyMarcus Domleo
ProducerNick Crossley
ProducerLoran Dunn
Production CompanyChief Productions
Art DirectionJames Mcintosh
Focus PullerBen Oliver
Camera operatorEsther Vardy
Make-upRoxanna Gillani
EditorDave Woodyer
ColouristIan McLaughin
RunnerCallum Carson
RunnerBrodie Carson
Special ThanksPanavision
CommissionerJohn Moule
RepresentationAlexa Haywood at Free Agent UK

Promonews - 26th Apr 2013

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