Promo News - 22nd Apr 2013

This is the second video on Promo News in the past couple of weeks that takes its cues from Twitter’s short-form video app ‘Vine’. But in contast to the interactive Vinetune for Masters In France, directors Charlotte Freeston and Katie Harrison have used their nine-iPhone rig to explore the connotations of Vine and its controversial association with social media pornography.

Charlotte says: “The notion of becoming a bird is finding the freedom and independence from the normal ideals that have percolated into the collective cultural consciousness through the ‘cult’ of the media. We wanted to highlight our generation’s addiction and constraints with social media.”

Credits

DirectorCharlotte Freeston
DirectorKatie Harrison
Production CompanySON
RunnerTara Noonan
CommissionerBlessing Force

Promo News - 22nd Apr 2013

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