Jimmy Brown - 22nd Mar 2013

For the video, currently enjoying play on Palladia and the MTV neworks, Gary created a 2D animation unveiling the story of a little girl living with unhappy parents who she decides to leave - then discovers a factory producing clones of herself.

Using rotoscoped textures from paper cutouts, the story unfolds in a rolling, colourful world, giving the promo an engaging and charismatic feel.

Here Gary explains the ideas behind the project:

What did you pitch as a brief to the Funzalo commissioners "A dark coming of age story about a curious paper cut out girl. She has an obsession and runs away from home to find out the truth about life."

What's your background in animation "I fell into motion graphic design a few years back and it's just continued from there. I wanted this video to feel a bit different to vector based stuff so decided to hand draw all of the elements before bringing them into After Effects. Theres more stuff at www.garydumbill.com if you're interested."

Can you tell us about the narrative of the video "Something about the song felt dark. I wanted to create the feeling of a vast world, but somewhere which felt repetitive and sinister. Montjuic is a hill in Barcelona, and the idea of loving in another place or on holiday made me think about things not being what they seemed. You should probably ask Brian though, that was my interpretation!"

http://www.youtube.com/watchfeature=player_embedded&v=X-Gvdvyf8No

Credits

DirectorGary Dumbill
Director's RepresentationRadar

Jimmy Brown - 22nd Mar 2013

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