David Knight - 8th Mar 2013

Lily Cole reflects on the impossibility of perfection while revealing her true self in this anti-ad directed by Ian Bonhote - which is actually a sort of ad, made for Microsoft and Hyundai. It resonates because she has now retired from modelling, and this was maybe her last assignment...

Watch ''Perfection' by Ian Bonhote' here

PRO Credits


Executive ProducerSarah Burkeman @ Smoking Pony Productions
Director of PhotographyLuke Palmer
EditorJamie Mac
Focus PullerJeremy Fusco
DITWes Tastard
Art DirectorFelicity Wetherell
GafferPaul Bremner

David Knight - 8th Mar 2013

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