The video was shot in Studio 2000 in Elstree, the dust made from paper pulp from a company called Snow Business. "They have started to do volcanic ash, dust coverings in various densities - we had one pallets worth of the stuff," says producer Phil Tidy. "The set was designed to be sparse and surreal/hyper real, with the hints of a larger landscape added in post. The bold red look came from experiments with the grade when we found a frame that was very bold and decided that we had to keep with that look." http://www.youtube.com/watchv=Mhy-ozPkiDE

The video was shot in Studio 2000 in Elstree, the dust made from paper pulp from a company called Snow Business. "They have started to do volcanic ash, dust coverings in various densities - we had one pallets worth of the stuff," says producer Phil Tidy. "The set was designed to be sparse and surreal/hyper real, with the hints of a larger landscape added in post. The bold red look came from experiments with the grade when we found a frame that was very bold and decided that we had to keep with that look."

The video was shot in Studio 2000 in Elstree, the dust made from paper pulp from a company called Snow Business. "They have started to do volcanic ash, dust coverings in various densities - we had one pallets worth of the stuff," says producer Phil Tidy. "The set was designed to be sparse and surreal/hyper real, with the hints of a larger landscape added in post. The bold red look came from experiments with the grade when we found a frame that was very bold and decided that we had to keep with that look." http://www.youtube.com/watchv=Mhy-ozPkiDE

http://www.youtube.com/watchv=Mhy-ozPkiDE