The video was shot in Studio 2000 in Elstree, the dust made from paper pulp from a company called Snow Business. "They have started to do volcanic ash, dust coverings in various densities - we had one pallets worth of the stuff," says producer Phil Tidy. "The set was designed to be sparse and surreal/hyper real, with the hints of a larger landscape added in post. The bold red look came from experiments with the grade when we found a frame that was very bold and decided that we had to keep with that look."

http://www.youtube.com/watchv=Mhy-ozPkiDE

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