Sam Hill - 14th Feb 2013

Mats Udd – a prolific Stockholm based director – has been responsible for some lovely promos including a number for Swedish duo First Aid Kit.

This time he’s taking Nicole Sabourné on the run and has brought a VHS camera along to add some lo-fi charm. Some darker, more contrasted scenes are also on hand to give this video a atmospheric leaning, along with the black and white finish and, of course, plenty of cold cityscape hand.


DirectorMats Udd
ProducerJacob Eklund
Production ManagerChristian Ling
EditorSimon Karlsson
GafferSebastian Sheild

Sam Hill - 14th Feb 2013

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