Sam Hill - 14th Feb 2013

Mats Udd – a prolific Stockholm based director – has been responsible for some lovely promos including a number for Swedish duo First Aid Kit.

This time he’s taking Nicole Sabourné on the run and has brought a VHS camera along to add some lo-fi charm. Some darker, more contrasted scenes are also on hand to give this video a atmospheric leaning, along with the black and white finish and, of course, plenty of cold cityscape hand.

Credits

DirectorMats Udd
ProducerJacob Eklund
Production ManagerChristian Ling
EditorSimon Karlsson
GafferSebastian Sheild

Sam Hill - 14th Feb 2013

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