David Knight - 31st Jan 2013

Elisha Smith Leverock steps up to the plate to work with 2 Chainz, one of the biggest names in US hip-hop right now, and makes a very different hip-hop video for I’m Different.

Shot in Miami, barely a hip-hop video convention is left unscathed – particularly in this directors cut of the video that’s pulled in 6.5 million YouTube plays in the past two weeks. 2 Chainz’s luxury boat never leaves the road, the gangsters bust the cop – and that car wash service is definitely different…

PRO Credits


DirectorElisha Smith
Executive ProducerTom Birmingham
Production ManagerChad Tingle
Production CompanyRokkit
Director of PhotographyAlexis Zabe
Focus PullerAlbert Gelabert
1st ADRussell Katzman
2nd ADDennise Perez
GafferLavelle Higgins
GripPaul Womack Iii
StylistKylie Griffiths
Art DirectorGeorge Hernandez
PropsPeter "L'il Pete" Parente
EditorMatt Nee
Post ProducerDan Moran
Director's RepresentationOB Management
CommissionerIsland Def Jam Recording Group

David Knight - 31st Jan 2013

Related Content


Liza Manili 'L'Eclipse' by Elisha Smith-Leverock

Elisha Smith-Leverock creates a dark, quirky and entertaining promo for Liza Manili to aid her new single L'Eclipse - with the French singer playing two sides of a split personality. Liza's …

Jimmy Brown - 13th Jan 2012


Esser 'Enmity' by Elisha Smith-Leverock

Elisha Smith-Leverock's visually appealing Dadaist promo for Esser's Enmity was shot over one day (on 9 rolls of 16mm) echoing the stark nature of the soundtrack to good effect. "The work of Hans …

Jimmy Brown - 18th May 2012

Latest News