Sam Hill - 30th Jan 2013

Berlin-based duo A Nice Idea Every Day bring their signature 'camera shift' technique to screamo's darlings Bring Me The Horizon. Not to be confused with the miniturising 'tilt-shift', camera shift produces a mesmerising and unbalancing side to side motion that brings an extra dimension to the band's passionate artic seaside performance.

The frosty location is actually the German island of Rugen and the video intercut with threads of a narrative story. Apparently the story will be elaborated on in the band's next video with A Nice Idea Every Day. Obviously those with longer artistic titles work well together!

Watch 'Bring Me the Horizon 'Shadow Moses' by A Nice Idea Every Day' here


DirectorA Nice Idea Every Day
Production CompanyColonel Blimp
ProducerFrank Hoffmann
Production ManagerJuri Martic
Production AssistantVhristiana Walther
Director of PhotographyTanja Häring
DITJesse Darling
GafferChristian Mansmann
Make-upCarole Nicolas
CommissionerDan Millar

Sam Hill - 30th Jan 2013

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