Shot in a retrotastic 4:3 aspect in Berlin, Fabian Röttger and Viven Weyrauch of A Nice Idea Every Day's 90s-style promo for Unicorn Kid follows a group of youths out in the city looking for …
Bring Me the Horizon 'Shadow Moses' by A Nice Idea Every Day
Berlin-based duo A Nice Idea Every Day bring their signature 'camera shift' technique to screamo's darlings Bring Me The Horizon. Not to be confused with the miniturising 'tilt-shift', camera shift produces a mesmerising and unbalancing side to side motion that brings an extra dimension to the band's passionate artic seaside performance.
The frosty location is actually the German island of Rugen and the video intercut with threads of a narrative story. Apparently the story will be elaborated on in the band's next video with A Nice Idea Every Day. Obviously those with longer artistic titles work well together!
|Director||A Nice Idea Every Day|
|Production Company||Colonel Blimp|
|Production Manager||Juri Martic|
|Production Assistant||Vhristiana Walther|
|Director of Photography||Tanja Häring|
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