BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 17th Dec 2012

The video for Australian band Tame Impala's superb Feels Like We Only Go Backwards, and an extraordinary achievement in animation - designed and directed by Becky Sloan and Joseph Pelling (aka British directing team Becky & Joe, who are also part of the This Is It collective).

It's made up of over 1000 separate plasticine collages, all made by hand. These collages work together to create a mesmerizing accompaniment to a fantastic track – and you can actually now buy actual plasticine frames from the video for £10 each (find out more at

Tame Impala Feels Like We Only Go Backwards (Modular) 2D Animation: Joseph Pelling Plasticine collage animators: Becky Sloan, Azusa Nakagawa,Theo Nunn Assisted by: Ben Austin, Ellie Pritchard, Matt King. Compositing: Joseph Pelling, Theo Nunn. Special Thanks to: Dipa Thanki, Margaux Soland, THIS IS IT Collective and Modular Records


DirectorBecky & Joe

David Knight - 17th Dec 2012

Related Content


Becky & Joe join Blinkink

Animation duo Becky Sloan and Joseph Pelling – aka Becky & Joe – have signed to Blinkink for representation for commercials and music videos. Renowned for their handmade approach to animation, and …

David Knight - 31st Jan 2013

Latest News


Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 10 days ago