Sam Hill - 26th Nov 2012

Indy record company [PIAS]'s media wing - [PIAS] Media - have fused music with marketing for this interactive campaign using the growing toolset of Facebook Connect. Building on Reebok's motto "it takes a lot to make a classic" you're taken on a musical journey, working hard to become a pop sensation - all from the comfort of your chair (whilst wearing Reebok's of course).

Logging in with your Facebook account, your friends are there to cheer you along as you go from having your demo tape binned to supporting Labrinth - if you live in the UK. European users are treated to any one of French rapper OrelSan, Italian duo Two-Fingerz, Spanish DJ Brian Cross or German hip-hop artist Herr Sorge.

The video's interactive design and Facebook integration are all excellently handled by Powster - responsible for the impressive Paper Crows 'Build EP' trail earlier this year.

Watch 'Reebok 'I Am Classic' (Facebook Connect feat Labrinth) by [PIAS] Media, Powster and James Berridge' here


DirectorJames Berridge
Production Company[PIAS] Media, Powster and So & So
Executive ProducerJamie Davis
Production ManagerCharlie Bettice
1st ADHamish Storey
Director of PhotographyLeon Willis
Focus PullerChris Stevens
SteadicamRob Hart
GafferRichard Jones
Art DirectorJoe Borowski and Ben Hopwood
PropsLizzie Barwell
StylistSeana Gavin
Post ProducerEnvy

Sam Hill - 26th Nov 2012

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