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Reebok 'I Am Classic' (Facebook Connect feat Labrinth) by [PIAS] Media, Powster and James Berridge
Indy record company [PIAS]'s media wing - [PIAS] Media - have fused music with marketing for this interactive campaign using the growing toolset of Facebook Connect. Building on Reebok's motto "it takes a lot to make a classic" you're taken on a musical journey, working hard to become a pop sensation - all from the comfort of your chair (whilst wearing Reebok's of course).
Logging in with your Facebook account, your friends are there to cheer you along as you go from having your demo tape binned to supporting Labrinth - if you live in the UK. European users are treated to any one of French rapper OrelSan, Italian duo Two-Fingerz, Spanish DJ Brian Cross or German hip-hop artist Herr Sorge.
The video's interactive design and Facebook integration are all excellently handled by Powster - responsible for the impressive Paper Crows 'Build EP' trail earlier this year.
|Production Company||[PIAS] Media, Powster and So & So|
|Executive Producer||Jamie Davis|
|Production Manager||Charlie Bettice|
|1st AD||Hamish Storey|
|Director of Photography||Leon Willis|
|Focus Puller||Chris Stevens|
|Art Director||Joe Borowski and Ben Hopwood|
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